DeepTarget Announces 2026 Digital Impact Award Winners for Banno Platform Innovation

DeepTarget, Inc. has officially announced the winners of its 2026 Digital Impact Awards, recognizing community financial institutions for their excellence in leveraging data-driven personalization. Presented at the annual JH Connect Client Conference, the awards celebrate banks and credit unions that have successfully transformed their digital banking experience within Jack Henry’s Banno platform. Dow Credit Union was honored for its highly effective, personalized Preferred Checking campaign, which utilizes intelligent targeting to deliver relevant, member-specific content that drives engagement and bottom-line growth.

This initiative highlights a critical shift in the financial sector, where automated, intelligent personalization is replacing generic marketing strategies. By integrating DeepTarget’s technology into Banno, institutions can now map member data to specific product opportunities, creating frictionless, individualized paths that foster deeper relationships. Beyond Dow Credit Union, other finalists, including IncredibleBank and Georgia United Credit Union, were recognized for their innovative use of segmented campaigns to maximize product adoption and cross-selling effectiveness.

DeepTarget CEO Preetha Pulusani emphasized that today’s growth leaders utilize every digital touchpoint to build authentic connections with accountholders. By automating these interactions, financial institutions are no longer limited by one-size-fits-all advertising. Instead, they are empowered to measure the tangible financial return of their digital efforts, ensuring that every interaction contributes to long-term profitability and sustainable growth in an increasingly competitive digital landscape.