Gong cha Launches Global Campaign Film Featuring Stray Kids Star Felix Lee

Gong cha Global is proud to announce its latest campaign film, How Tea Is Meant To Be, featuring global brand ambassador Felix from Stray Kids. Building on a successful two-year partnership, this cinematic initiative highlights the brand’s unwavering dedication to premium, whole-leaf tea craftsmanship. The campaign emphasizes the meticulous process behind every beverage, from hand-plucked tea leaves to pearls freshly prepared each morning, reinforcing Gong cha’s reputation for quality and authentic flavor.

The visual narrative, inspired by the art of tea leaf fortune-telling, captures a warm and heartfelt connection between Felix and the brand he has cherished since childhood. By shifting toward a more intimate atmosphere, the film moves beyond vibrant aesthetics to focus on the sincerity and care embedded in the Gong cha experience. This strategic evolution highlights the shared values of excellence and community, inviting fans globally to engage more deeply with the brand’s heritage.

Launching simultaneously across Korea and international markets, the campaign includes an exclusive series of cinematic content and interactive promotions. Starting in September, customers can participate in special giveaways featuring limited-edition merchandise starring Felix. This multifaceted approach aims to solidify Gong cha’s position as a leader in the global tea industry while fostering meaningful connections with its diverse, worldwide audience.